When I was in the United States Navy, “integrity” was a word that was thrown around pretty much on on a daily basis. There was an expectation of integrity in your run of the mill, daily actions.
Quick example: On my ship, we once had a guy remove a monitoring instrument from a pipe as part of routine maintenance. These instruments were swapped out every couple months for maintenance and calibration. Apparently in a hurry to get his work done and go home, he simply pulled the instrument out, replaced it, and took the old one out down to our division office to drop off for somebody to pick up to take to the calibration lab. He didn’t bother properly bagging the instrument, just carried it by hand down to the office.
Normally, not a big deal. Except this instrument was dripping wet with radioactively contaminated water. To quote one of my skating coaches, this would be “no bueno”.
Routine radiation monitoring of the ship the next day revealed a path of radiological contamination from the pipe system in engineering, straight to our division office. There was, of course, an incident report. Then an investigation. Then several people lying about certain aspects of it. Then a Captain’s Mast (Article 15 non-court martial proceeding) and some punishment handed down.
If the individual in question had exercised integrity from the get go, it never would have happened. If he had exercised integrity after his initial mistakes were uncovered, he would have gotten a slap on the wrist. Instead, his career was essentially destroyed.
In short, what happened here was a failure of his integrity.
What does this have to do with Personal Prosperity? Pretty simple, actually: Customer service has gone down the toilet. When a business, a co-worker, and many times even our friends, actually KEEP a promise to do something, we’re now in awe that they did it. It’s such a rare thing for people to actually follow through on the things they say they will do.
One of the biggest “aha” moments for me lately has been the realization that I don’t need to have the big, grandiose plans that I think I needed to. Recently, James officially gave me “permission” to not think so big. Why was this important to me, and why was it holding me back? Because I felt like I have to strive for huge achievements, but the stress of not being able to follow through on everything was holding me back, and locking me into “analysis paralysis”. In short, I was violating my own integrity by thinking big, because there was simply no way that I would actually follow through on everything.
In the tax resolution industry, failures of integrity are the number one complaint. Sales people outright lie to prospective clients, practitioners fail to maintain open lines of communication with their clients (I’ve been guilty of this myself in the past!). When I work with a client and don’t maintain proper communication, I can feel the frustration coming from my client, and I’m quickly reminded that this one thing (which has always been a challenge for me, no matter what I do) is probably the biggest key to my success in my profession.
The old saying of “underpromise, overdeliver” is just as true today as it was 100 years ago. With everybody these days automatically suspicious of big businesses and any conversation about getting ahead or creating an “unfair advantage” for yourself, it’s important to be able to follow through on what you promise.
When I look at Jame’s business, he has an obligation to clients. James has a business model that is different from any other real estate agent you will ever meet: He charges his a client’s a $2,000 up front retainer in order to work with him. This is credited against commissions at closing when that client buys a house, but by accepting that up front retainer, James takes on a huge commitment to his clients, all of whom are real estate investors. James has to deliver on his promise represented by that $2,000 retainer: To find investment opportunities suitable to that investors buying criteria. It is entirely a matter of integrity for him to deliver on this promise. In order to do so, James has built an incredibly complex system of property analysis, created numerous checklists to keep him on track towards his customer’s objectives every day, and works a well defined system to ensure he can deliver on that promise.
I came across this article in Fast Company about the concept of overpromise, underdelivering that exists in our world today, and it contains several examples that are worth reading: Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk.
How does this apply to your Personal Prosperity Plan™? Your personalized plan contains numerous promises to yourself and your family. If your plan contains a business element, which it most likely does, then you are creating promises to customers. In order to succeed in your Plan, you must have integrity. There is an awful lot of follow through you’re going to need to do, and integrity is required along every step of the path.
Time for another one of my infamous 30-day challenges. It’s rare for me to actually finish one of these things, but for this one, I really have no excuses, because it’s actually pretty simple: 30 days of person reflection and a little bit of writing about one of Dan Kennedy’s wealth magnets.
Who is Dan Kennedy? And what exactly is a wealth magnet? Well, Dan Kennedy is the “millionaire maker”. He’s one of the single greatest contributing minds to the field of modern marketing that is still alive. He’s written probably two dozen books I’d imagine, has spoken on thousands of stages, and is the man-behind-the-man in numerous fields. If you come from outside the marketing world, you may have never heard of him, but within the marketing world, he’s basically treated like an idol. He is the marketing genius behind the success of many TV infomercial products, the most commonly famous of which is probably Proactiv acne treatments.
Dan Kennedy defines a “wealth magnet” as a habit or personality trait that helps a person to naturally attract opportunities to them. Described in full detail in his excellent book, No B.S. Wealth Attraction in the New Economy, available on Amazon, Kennedy discusses 28 different traits that, when combined, make a person a nearly unstoppable force for success, no matter what their chosen endeavor (not just business — the principles apply in athletics, spirituality, the non-profit world, politics, etc.).
I highly suggest reading the book, and making a personal study of it yourself. Ben Franklin had a list of 13 traits he wished to embody, and spent 1 week working on each of them in turn, and repeated the 13 week cycle for most of his life. Kennedy’s 28 traits would make for a 6 month cycle at one week each, and is probably worthwhile. However, it also fits nicely into a monthly cycle, and my mentor James Orr and I have discussed doing this several times, and repeating the cycle monthly as an exercise.
The past few days, I have been privately communicating some thoughts to James about the wealth magnet that corresponds to the day of the month, but he agreed that these would make great blog posts, so for the next 30 days, they will.
Each day, I will briefly explain my own viewpoints on the Kennedy Wealth Magnet, and how it applies to the overall concept of Personal Prosperity (I’m not going to replicate Kennedy’s thoughts — seriously, buy the book, it’s worth the $11). Then, I will briefly discuss how it applies to my life right now, and also how it applies to James’ real estate business. In all reality, these latter segments are really to better myself and for James to see my perspective on his business. While the particulars of how it applies to my business or James’ business may not be of immediate interest to you, the reader, hopefully seeing a day to day application of the principles to real businesses will help you see how you can readily apply the concepts to YOUR life, your business, your goals, your Personal Prosperity Plan™.
I hope you enjoy reading these over the course of the next month, and that doing so contributes to your own Personal Prosperity.
