Jan 13 / Jassen

Dan Kennedy’s Wealth Magnets 30 Day Personal Prosperity Challenge

Time for another one of my infamous 30-day challenges. It’s rare for me to actually finish one of these things, but for this one, I really have no excuses, because it’s actually pretty simple: 30 days of person reflection and a little bit of writing about one of Dan Kennedy’s wealth magnets.

Who is Dan Kennedy? And what exactly is a wealth magnet? Well, Dan Kennedy is the “millionaire maker”. He’s one of the single greatest contributing minds to the field of modern marketing that is still alive. He’s written probably two dozen books I’d imagine, has spoken on thousands of stages, and is the man-behind-the-man in numerous fields. If you come from outside the marketing world, you may have never heard of him, but within the marketing world, he’s basically treated like an idol. He is the marketing genius behind the success of many TV infomercial products, the most commonly famous of which is probably Proactiv acne treatments.

Dan Kennedy defines a “wealth magnet” as a habit or personality trait that helps a person to naturally attract opportunities to them. Described in full detail in his excellent book, No B.S. Wealth Attraction in the New Economy, available on Amazon, Kennedy discusses 28 different traits that, when combined, make a person a nearly unstoppable force for success, no matter what their chosen endeavor (not just business — the principles apply in athletics, spirituality, the non-profit world, politics, etc.).

I highly suggest reading the book, and making a personal study of it yourself. Ben Franklin had a list of 13 traits he wished to embody, and spent 1 week working on each of them in turn, and repeated the 13 week cycle for most of his life. Kennedy’s 28 traits would make for a 6 month cycle at one week each, and is probably worthwhile. However, it also fits nicely into a monthly cycle, and my mentor James Orr and I have discussed doing this several times, and repeating the cycle monthly as an exercise.

The past few days, I have been privately communicating some thoughts to James about the wealth magnet that corresponds to the day of the month, but he agreed that these would make great blog posts, so for the next 30 days, they will.

Each day, I will briefly explain my own viewpoints on the Kennedy Wealth Magnet, and how it applies to the overall concept of Personal Prosperity (I’m not going to replicate Kennedy’s thoughts — seriously, buy the book, it’s worth the $11). Then, I will briefly discuss how it applies to my life right now, and also how it applies to James’ real estate business. In all reality, these latter segments are really to better myself and for James to see my perspective on his business. While the particulars of how it applies to my business or James’ business may not be of immediate interest to you, the reader, hopefully seeing a day to day application of the principles to real businesses will help you see how you can readily apply the concepts to YOUR life, your business, your goals, your Personal Prosperity Plan™.

I hope you enjoy reading these over the course of the next month, and that doing so contributes to your own Personal Prosperity.


Are you ready to take control of your future and ensure your own personal prosperity? Check out my new program, Personal Prosperity in the New Economy.

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