Jassen: Exactly. Okay. Now the next one – people are going to scratch their heads when they first hear this but just because you have a service business like a CPA firm that doesn’t mean that you cannot use ebay to sell your services.
James Orr: I want to correct what you said because part of the challenge is that people do look at CPA or accounting business as a service business. One of the great things about using widgets is you can convert a service business to a physical product business. By going out there and creating products whether that’s a special report, a little mini booklet, a audio CD, maybe it’s a three hour seminar you do, whatever it is that you can do in order to create a physical product then you can start marketing things like physical products that will have an upsell or back end of your actual service. So you want to actually take that into account when you’re thinking about other ways to market your business. You’re right. Most people would be scratching their heads, “How do I market my CPA business on ebay?”
Jassen: So explain real quick, how do they do that?
James Orr: Well it’s easy. What you do is you go create a very specialized report for a very niche industry and you sell that report as a product on ebay. So for instance you might make a two hour audio CD talking about how to setup your bookkeeping system for electricians or for retail shop owners or get more specific than that in mind but you can go and do all the variety of these things.
It might be really simple things that you have – a normal conversation about with all of your clients and it seems so second nature to you but every time they hear it they’re like, “That makes perfect sense. So now I know how to setup my file system,” or “Now I know how to setup quick books,” or “Here is the software I need.” Whatever those questions are you could make an information product, a physical product. Maybe it’s a booklet, maybe it’s a special report and you could sell it even at a loss – I don’t recommend it – but you could sell it at a loss and consider it cost subduing business for your lead generation. So maybe you have a CD that cost you a dollar to make, you’re going to sell it for $0.99 on ebay and with the marketing fees you have to pay ebay maybe you’re at a $0.30 loss. But now you’ve got someone’s name, address, telephone number and e-mail address who is interested enough to pay a dollar for that product. Now you’ve got an opportunity to put them on your mailing list. There is a much higher probability that they would become a client than just someone on the street.
James Orr: Does that answer your question about how to market a service on ebay?
Jassen: Definitely I’m sure some of our listeners are surprised in what they’ve never thought about being able to market a service on something like ebay with it’s geared toward physical products. But they’re very, very doable.
James Orr: Yes. I would generate a hundred plus new increase a month from selling information products on ebay for a business.
Jassen: Okay. I think most of our listeners would be thrilled if they were able to generate a hundred new inquiry in a month into their CPA firm.
James Orr: I agree. I was doing a lot of products and this is not just one product doing this. I mean would create lots of very niche focus products and I’ll be able to sell those over a period of time. You know as in aside, if you hook up with someone else that has a product or service that they’re selling, couldn’t you do like a joint venture like let’s say somebody was creating websites. You can go and joint venture with somebody who’s selling websites to electricians or contractors and network with them and bundle the two together in a special report on how to setup your business from the tax side plus this website. Now you just share the names and addresses and contact information.