Jassen: That’s a great way to go. It’s part of that whole [inaudible][01:19:40] clichés which is one of those thinking out of the box things.
James Orr: Absolutely.
Jassen: Okay. Now we’ve already talked about a little bit about meet-up. You mentioned that in an earlier segment but could go on to some more detail about using meet-up to meet new people and grow your CPA clientele?
James Orr: Yes I definitely can. There are basically three ways that I can think of to use meet-up and they sort of overlap in some ways. The first one is you can use it find niches that you are interested in serving as a CPA or accountant. Then you can join those meet-up groups, become involve in the group. Share information, be helpful, and learn about their challenges. Learn about their problems, see if you can help. Offer them access to your network and try to get access to their network and just overall become part of that community. So that’s number one is focus on specific niches your interested in.
The number two one is you can actually create your own meet-up group and cater to those niches. Seven or eight years ago I forget what it was now, there was not a local real estate investor group in Fort Collins nor in Colorado where we are and so I ended having to form a local real estate investor group. I started holding meetings and then I started networking with everybody. It turned out really great so I recommend people start groups if there isn’t one in niches that you want to cater to. Then grow your contact base from there. People will flock to you. People interested in that will want to join your group and provided you’re giving them good value and good information and great opportunities there, they’re going to want to keep coming back. They’re going to see you as an expert and be more likely to do business with you in the future. So you can definitely grow your own meet-up groups if you need to do it that way.
The last one is you can go outside of your local market and contact group owners outside of your area who you may want to cater to. One of the great things about being a CPA business is you really can do it remotely, right?
James Orr: So if you wanted to go and start saying, “I’m going to really focus in on this one niche.” You could go find other meet-up groups outside of your local area and cater to them and give them access to your special reports or your lead generation tools and then let them offer them to their group as a free resource that they can download as long as they get their contact information. Then you can start marketing to them over time to.