Your elevator pitch, or elevator speech, is your response to the classic question, “So, what do you do?” Your answer to this question should never be, “I do taxes”, or “I’m a CPA”, or worst of all, “Uhhhhhhhhh…..” Ouch!
Your elevator pitch helps you to communicate the kind of clients you’re looking for. It should be specific, and have a purpose. It should not be generic. You want people … [ Continue reading ]