Jassen Bowman

How NOT to Buy a Tax Practice

Several years ago, I worked with a consulting client that had a unique way of finding other tax practices to buy. This one strategy was the primary way he had grown his own CPA firm for nearly 20 years, entirely via acquisition.

His acquisition strategy was brilliant. Masterful, even.

But what he did after the acquisition was…umm… not so brilliant.

I guess there’s no point in pulling any punches … [ Continue reading ]

Podcast Episode #24: Niche Tax Credits with Randy Crabtree, CPA


Randy Crabtree, CPA is the co-founder of Tri-Merit Specialty Tax Professionals in Schaumberg, IL. Randy has built a niched tax practice, focused on serving business clients with R&D tax credits, energy efficiency tax credits, and Work Opportunity Tax Credits.

In this interview, learn why Randy decided to specialize in this interesting niche, and how he did. We’ll discuss his marketing strategy, which is surprisingly simple, and he’ll also … [ Continue reading ]

Tax Professionals: Eliminate Tax Season Stress

For many tax pros, filing season is the most stressful time of the year.

It’s filled with long hours, grumpy clients, software glitches, IRS headaches, and more.

So why do so many tax professionals subject themselves to it?

The answer, like many things in business and life, comes down to money. They subject themselves to the stress and anxiety of filing season because it’s where the vast majority … [ Continue reading ]

What is marketing?

Yesterday, I wrote about growth and expansion in your tax firm.

Today, let’s discuss the critical thing you need to have in place in order to execute on most growth and expansion strategies: Marketing.

For many accountants, marketing is the pink elephant in the room that they don’t want to talk about. It’s outside their comfort zone, and something they want nothing to do with.

But not you. … [ Continue reading ]

What is growth & expansion?

In yesterday’s article about the entrepreneurial continuum, we defined an entrepreneur as the tax pro who focuses their business on growth and expansion as the primary goals.

But what exactly does that mean, “growth and expansion”? It’s obviously just a textbook definition, and I’m big on translating the theoretical into the practical.

It’s most common to measure growth by revenue, obviously, but in reality, it’s so much … [ Continue reading ]

Tax Firm Entrepreneurs & the Entrepreneurial Continuum

There are two types of tax pros that run their own shops: Small business owners and entrepreneurs.

What’s the difference, and why does it matter?

A small business in our industry, or what I’ll commonly refer to as a tax practice, is forever centered around the tax professional that started the practice continuing to personally deliver services to clients. You may hire staff, but in this business … [ Continue reading ]

Offering Advisory Services to Real Estate Investors


It’s that buzz word that we all keep hearing. Accounting journals, CPE classes, books, podcasts, etc., all telling us that we need to start making the shift from compliance to advisory if we want our tax and accounting firms to survive in the 21st century.

Of course, that advice is quite accurate. As more and more compliance services become automatable with advances in technology, and then actually … [ Continue reading ]

Helping tax clients with real estate deal analysis

In Wednesday’s email, I outlined an example of what the annual service fees from a real estate investor tax client can look like. 

In that breakdown, I mentioned helping real estate investors with doing deal analysis. A typical analysis can be done in about half an hour or less, assuming you have all the data sources lined up (which you will, once you’ve done a few for [ Continue reading ]

How much is a real estate investor tax client worth?

There are many things to love about dedicating your tax practice to serving a specific, narrow target audience.

When you niche, you get:

  • economies of scale
  • greater operational efficiency
  • reduced marketing costs
  • simplification of lead generation efforts
  • higher fees from specialized services

This is why I always encourage tax pros to niche, niche, niche. It’s simply the smart thing to do, and it’s what the large public accounting and … [ Continue reading ]

Real Estate Investors Make Great Clients

According to IRS tax return data, over 10 million American individuals (not even counting business entities) own at least one rental property.

That’s about 1 in 15 individual income tax returns filing a Schedule E with rental income.

As both a tax pro and a real estate investor myself, I find this statistic to be absolutely fascinating, particularly when viewed through the lens of a subject that … [ Continue reading ]