What is marketing?

Yesterday, I wrote about growth and expansion in your tax firm.

Today, let’s discuss the critical thing you need to have in place in order to execute on most growth and expansion strategies: Marketing.

For many accountants, marketing is the pink elephant in the room that they don’t want to talk about. It’s outside their comfort zone, and something they want nothing to do with.

But not you. … [ Continue reading ]

What is growth & expansion?

In yesterday’s article about the entrepreneurial continuum, we defined an entrepreneur as the tax pro who focuses their business on growth and expansion as the primary goals.

But what exactly does that mean, “growth and expansion”? It’s obviously just a textbook definition, and I’m big on translating the theoretical into the practical.

It’s most common to measure growth by revenue, obviously, but in reality, it’s so much … [ Continue reading ]

Tax Firm Entrepreneurs & the Entrepreneurial Continuum

There are two types of tax pros that run their own shops: Small business owners and entrepreneurs.

What’s the difference, and why does it matter?

A small business in our industry, or what I’ll commonly refer to as a tax practice, is forever centered around the tax professional that started the practice continuing to personally deliver services to clients. You may hire staff, but in this business … [ Continue reading ]