Marketing

Why should a client do business with you?

In order to grow your business in an ever more competitive world — a world with endless consumer choice — you must have something that differentiates you from your competition.

On top of that, given all the demands for people’s attention, you need to be able to communicate your competitive advantage within about three seconds.

This is where your USP comes in.

USP stands for Unique Selling Proposition, and … [ Continue reading ]

Public Speaking: Cheap, Effective Cold Lead Generation

Generating leads can be difficult, time consuming, expensive, and exhausting.

Or, it can be simple, invigorating, and very affordable.

One of many possible strategies for obtaining the latter instead of the former is to:

  • Deliver a presentation…
  • …in front of a crowd somebody else assembled.

In just 11 words, I’ve given you the marketing plan that has built numerous seven-figure businesses.

The largest public accounting firm in the … [ Continue reading ]

Build a Marketing Success System

Regardless of whether you have an established business or are just starting out, one simple fact stands out above all other things in your role as a business owner:

If you can’t get clients or customers, you’re going to starve.

It’s a very, very simple equation: If you fix widgets for a living, then you need people walking through your door with a widget needing fixed in order to … [ Continue reading ]

The “Ripple Effect” of Building an Email List

Everything that we do in running a business has some sort of downstream impact.

Fortunately, this “ripple effect” can be controlled. You can set certain things in motion that will make then make other things in your business easier or better.

One of these things is to make a very simple change in your how you conduct your lead generation marketing, by starting to collect email addresses from the … [ Continue reading ]

Content Marketing & You

What is content marketing?

Content marketing goes by many different names, such as:

  • Educational marketing
  • Info-first marketing
  • Inbound marketing
  • Demand generation marketing
  • Article marketing
  • Video marketing
  • Thought leadership

…and many more. As you can see from the names, it basically refers to any type of educational content that you produce with the intent to inform (and sometimes entertain) your target market. By educating a target audience, they come to … [ Continue reading ]