Why should a client do business with you?
In order to grow your business in an ever more competitive world — a world with endless consumer choice — you must have something that differentiates you from your competition.
On top of that, given all the demands for people’s attention, you need to be able to communicate your competitive advantage within about three seconds.
This is where your USP comes in.
USP stands for Unique Selling Proposition, and … [ Continue reading ]