Content Marketing & You

What is content marketing?

Content marketing goes by many different names, such as:

  • Educational marketing
  • Info-first marketing
  • Inbound marketing
  • Demand generation marketing
  • Article marketing
  • Video marketing
  • Thought leadership

…and many more. As you can see from the names, it basically refers to any type of educational content that you produce with the intent to inform (and sometimes entertain) your target market. By educating a target audience, they come to … [ Continue reading ]

The Only Three Ways to Increase Profits

Do you want to increase your take-home profits in 2020?

Do you know the fundamental mechanics for making this happen?

Do you love articles that start with a series of questions?

If you’re going to increase revenues, and most importantly, profits, within your tax or accounting practice, then you need to be aware of the three ways for doing so.

Yes, there are three ways to make more money…. … [ Continue reading ]